The new iPad is on 16 March in the shops
Thursday, March 8, 2012|
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| This is how the new iPad. On Wednesday evening, it was presented in San Francisco. |
Apple gives a clear signal to its competitors: The next iPad will remain the king in the tablet market. With the improved technology, the device can remove the classic PC more and more tasks. The iPad is clearly the new focus of the Apple world.
Apple unveiled on Wednesday its third-generation iPad tablet. The device receives, among other things a much better screen, faster processor, can record video in full HD resolution and supports the higher speed wireless standard LTE.
iPad 2 remains on the market, but cheaper
After weeks of guessing whether the new device is now about 3 or iPad iPad would be called HD, Apple is now speaking simply of the "new iPad". The launch is on 16 March, the prices remain stable even with the new generation. At the same time will provide the current iPad 2 with a reduction in market price and competition should be as favorable Tablets stand up. The cheapest iPad 2 cost 399 euros in Germany now. A similar strategy also runs on Apple's older iPhone models in the smartphone market.
The new iPad has 3.1 million pixels on the screen. As with the Apple iPhone is called a "retinal display" in which the human eye can detect at a certain distance of no more pixels. The resolution is 2048 to 1536 - significantly more than for a high-definition television.
Apple CEO Tim Cook left the important task of the evening - the idea of the iPad - marketing chief Phil Schiller. In a clear challenge to the game console manufacturers Schiller devoted much time to the demonstration demanding games on the iPad. With Apple TV you can play on TV screens.
Another new feature Apple's iPhoto photo management software comes from the Mac on the iPad. This gives Apple yet another signal that the tablets to make the personal computer less and less important over time. On the new iPad you can edit photos with a resolution of up to 19 megapixels - enough for demanding photographers.
Battery of the new tablet will hold ten hours
The battery life will be as before for ten hours. And even when operating with LTE, which is considered to be energy guzzlers, there are still nine hours, promised Schiller. The LTE networks are still under construction and are very sketchy. The new iPad is slightly thicker: 9.4 instead of 8.8 millimeters. This was expected because the technology needed for the better screen a little more room.
The third generation iPad will keep rivals such devices with the Google Android operating system at a distance. This year will also add another competitor: Microsoft launches in the fall of its next operating system Windows 8 on the market, which is also intended for tablets. In a direct swipe at the competition on stage Cook demonstrated that apps on Android tablets would look much worse.
Apple wanted to create a new device, but a new category
Cook picked up the start of the presentation of the concept of "post-PC world," on which was placed in the late autumn of Apple founder Steve Jobs in issue: "We speak of a world in which the PC is no longer the center of their digital world. It is a world in which was the equipment that you use most, personal and must be more mobile than the PC ever. "Apple has sold 172 million last year, equipment for the post-PC era, the 76 percent of the Group revenue brought in. "When we designed the iPad, we did not want a new device, but created a new category," said Cook.
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